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VIDEO OF THE DAY

STRATEGY
The Fallacy of Corporate Social Responsibility
Executive Reputation Management: The Coach
Crash, Burn and Rise From the Ashes
PR criterias for a selection
TV remains the most popular advertising vehicle

TACTICS
Свежая статьяInternet: struggle for the on-line advertisement market
Perspective Ukraine
Businessmen are Actively Mastering Internet-Blogs
Hallo! Is this Advertising?
Trite Creative Thinking

PERSONA
The Perspective Way
Interpretation and Understanding
Cartoons are the Engine of Progress
Tymoshenko, a PR champion
"World History" of Bekmambetov

NOTA BENE
A Beckoning Voice in a Sea of Shouts
Car dealers cherish the image
How much nowadays is PR, or more precisely PR associate?
How much nowadays is PR, or more precisely PR associate?
The world’s most unusual ads

BASIC INSTINCTS
Spin doctors reinvent the
"War and Peace": made in Germany
Personal PR or gossiping?
Let’s Have Another Holiday
Public Relations and Common Sense

USEFUL INFORMATION
NBU Currency rate
Currency calculator
Weather forecast in the World
In this day

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Mebellish (comfort pillows) - Puts you to sleep, instantly. Saatchi & Saatchi

NEWS The news export in RSS 2.0 format

Triple threat: bar, billboard and beer – all in one
Нeineken proposes having a beer in a special bar inside a billboard on Moscow’s Novyi Arbat Street.

8 May 12:06 

Radio: tuning in, tuning out or taking off
Romir research firm in April conducted an online survey of Russian Internet user perceptions of radio advertising; there were 1332 respondents 18 and older.

8 May 12:05 

New creative director at Ogilvy Ukraine
Ogilvy Group Ukraine’s new UK-born and raised creative director, Will Rust, has almost 15 years experience in advertising in Eastern Europe.

8 May 12:04 

Collection art gallery contracts with Jumbo PR&BTL
Collection, rated among Ukraine’s top five galleries, claims to represent ten of Ukraine’s best artists.

8 May 12:03 

Foreign cars dominate Russian market
In ratings of car companies operating on the Russian market, AvtoVAZ yields only a little to Volkswagen in expenditures on marketing and sales promotions.

7 May 13:10 

Carlsberg hopes to ride a football tram to success
In April, IKEA used a whole train for advertising of its products and a new store in the Japanese city, Kobe.

7 May 12:40 

Coca-Cola commits “Grand Theft Auto” to steal drinks market
The hottest computer game, Grand Theft Auto, has become the basis for a new Coca-Cola advertising campaign

7 May 12:37 

Troika Dialog plans rebranding and major expansion of client base
Troika Dialog plans a scaled rebranding and to increase the number of its retail clients to one million.

7 May 12:25 

Happy Birthday, Spam!
The first registered unsolicited advertising message was sent on May 3, 1978, opening an era in which spam has become a worldwide phenomenon.

7 May 12:21 

New bottled water to flow from the Carpathians
During this month, Carpathian Mineral Waters will begin marketing a new product, Carpatia, which it describes as a “natural drinking water.”

7 May 12:14 

  • AT&T and Microsoft Holding Contest for Indie Mobile Games
  • AOL contacts Microsoft as Steve Ballmer walks away from Yahoo! bid
  • Kyiv mayoral election advertising reaches new highs
  • Metro Cash and Carry has new corporate magazine
  • Rambler opens a movie theatre
  • KRKA Ukraine chooses Key Comms for media support
  • Google named most valuable brand
  • Media market has its first magazine for young fathers
  • It all started with Benetton
  • Thin may not be in

  • STRATEGY
    The Fallacy of Corporate Social Responsibility
    Many CEOs, managing directors and those charged with implementing CSR programs somehow feel CSR is about charity.
    Details

    TACTICS
    Internet: struggle for the on-line advertisement market
    The overall advertisement market is estimated at 600 billion dollars. And the online service share continues to grow rapidly.
    Details

    PERSONA
    The Perspective Way
    Segodnya Multimedia is expanding its business: this year, it is going to add three more regional projects and a Kyiv-based free distribution newspaper to its portfolio.
    Details

    NOTA BENE
    A Beckoning Voice in a Sea of Shouts
    Years ago, I had a friend who was running for a student government office. She was discouraged because, she said, all the good places to hang campaign signs and banners had been taken.
    Details

    BASIC INSTINCTS
    Spin doctors reinvent the
    Dmitry Medvedev has undergone an image transplant in advance of the vote.
    Details

    Fast facts

    ПРЕССА СЕГОДНЯ
    pravda.com.ua
    www.tabloid.com.ua
    www.ura-inform.com
    vip-ua.com
    itnews.com.ua
    www.polit.ru
       
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